the team

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Edeline J. Payawal is the managing director of Carillon Consumer Research & Growth Strategists, Inc. (CCG). She is currently the Corporate Strategist for Fila Philippines and First Family Appliance Circle, Corp. She was also the Marketing Director of other small and medium scale enterprises such as Metro Oil Subic, Inc., Parkmall Cebu, Klio International Marketing, Inc., and Edermcenters, Inc. Her duties include 1) providing business development directions, 2) developing and implementing strategic plans, and 3) overseeing performance targets (i.e. profitability and efficiency).

Aside from consultancy, she is also in the field of market research. Her experience in both quantitative and qualitative research ranges from business feasibility in multiple industries to commercial studies for multinational companies to National Retail Brands and Restaurant Chains.

She’s taken up MBA studies in the University of the Philippines, Diliman where she also graduated Cum Laude in B.A. Communications Research from the College of Mass Communications.

Jenica King graduated with a degree in B.S. Statistics from the University of the Philippines. She previously worked at J.P. Morgan as Chase Auto Finance Team Leader where she handled a team of seven analysts, assessed risks and reviewed loan approvals.

She currently serves as the Quantitative Research Specialist and Project Coordinator for Carillon Consumer Research & Growth Strategists, Inc.