Our market research system is comprised of quantitative, qualitative and feasibility research. Each branches out to further subfields for service-specific requirements.

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QUANTITATIVE RESEARCH

UAI SURVEY
Brand Awareness
Brand Associations & Perceptions
Customer-defined Competitors
Communication Touch-points
Usage & Purchase Behavior

RAPID ASSESSMENT SURVEY
Opinion Poll
Price sensitivity
Demographic Profiling

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QUALITATIVE RESEARCH

ETHNOGRAPHIC RESEARCH
In-Store Experience
Display Dynamics
Collateral Placement
Sales Facilitation
Consumer Lifeworlds
Ideologies & Hegemony

FGDs & IDIs
Product Feature Assessment
Product Valuation
Attachment Exploration
Relationship Touch-points

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FEASIBILITY RESEARCH

MACRO & MARKET LEVEL ASSESSMENT
Policy Environment
Economic Prospecting
Socio-Cultural Review
Market Gap Identification
Market Sizing
Inventory of Competitors

LOCATION ASSESSMENT
Primary Trade Area Assessment
Density Identification
Market Movements
Development Assessment